Leading housewares manufacturer, What More UK, has this week seen its Wham Upcycled range placed in the top 4 of European housewares products made from recycled plastics.
The Plastics Recycling Awards Europe is the premier award scheme in the continent recognising products made from recycled materials. The Awards are presented annually in Amsterdam at the Plastics Recycling Show Europe (PRSE). It’s the annual exhibition and conference for Plastics Recycling Professionals.
PRSE is a show that brings together the top businesses and materials scientists throughout Europe, to celebrate the developments in plastics recycling and look for opportunities to progress this vital area of research and development.
What More UK was nominated for its Wham Upcycled range of housewares. It’s an extension of the firm’s massively popular housewares brand Wham which sells in all the major UK supermarkets and is exported to 75 countries around the world. The Wham Upcycled range features many of the same products but made from 95% recycled single use plastics.
What More UK, which is already a zero to landfill company, was prompted to develop its Upcycled range as a response to the growing amount of plastics ending up in landfill or worse, in the ocean.
Judges at the show were impressed with the strength and durability of the Wham Upcycled range. The products have been put through load testing and proven to withstand up to 380kg with no visible signs of damage. If you put 4 together, they’ll even withstand the weight of a family car. The firm has actually proven this in a real-life experiment. It had previously been thought that recycled plastics were not as strong as their virgin counterparts.
Company Director Andy Riley commented:
“Being in the finals and making the top 4 of an international award scheme is a massive achievement. We’re determined to continue making more and better products from recycled materials.”
“We’ve taken something that people used to throw away without a thought, and turned it into something new and better. The idea of a product lifecycle with a beginning a middle and an end is out of date, and wrong. These days we’re all about recycling and reusing materials.”
What More UK also manufactures housewares of all kinds, including kitchenware, bakeware, cookware, products for home laundry and even gardenwares like plant pots and troughs.
For more information about What More UK and the Upcycled range visit the website www.whatmoreuk.com.